Solange and Beyonce in the campaign ad for the new site 'Dereon.'
So the Knowles' are dipping their fingers into yet another pot. Their latest business endeavour involves the unvailing of their new line Dereon. Now don't panic. This is a younger and supposedly more hip version of the parent line House of Dereon. Taking a casual-chic approach, the site features hoodie jackets, strappy tops, denim jumper suits and more jeans. I'm going to reserve judgement until they put more clothes up, but it looks promising... Visit www.dereon.com to 'critique.'